THE WOMAN BEHIND THE CAKES - Stacey Lorraine is the owner, cake artist, office manager, and dishwasher (yup she does it all!) at The Cake Shop located in Skaneateles, NY!
Born and raised near Washington DC, Stacey got her start working at a local bakery when she was 16. From that point on she fell in love with everything baking, going on to become a graduate of The Culinary Institute of America. While she spent a short stint in restaurants Stacey found her true passion in custom cakes.
Like many well-versed entrepreneurs, Stacey's education extended well beyond the classroom. She has had the opportunity to travel to, work for, and learn from some of the best cake shops in the country. Following an internship at Mark Joseph Cakes in NYC, she spent four years decorating cakes at Betty Bakery and Cheryl Kleinman Cakes in Brooklyn, New York.
Stacey has also competed professionally, constructing her custom cakes on multiple Food Network shows. In 2011, she was awarded an impressive 2nd Place on Food Network Challenge for a Renaissance themed cake. Six years later, she returned to take her rightful 1st place prize on Cake Wars Champions alongside Kristina Serfass, her former boss, and owner of BAKED custom cakes in Seattle.
After many cake-based adventures, Stacey got married and settled down in Central NY. It was then that she decided to pursue her entrepreneurial dreams. Stacey had more than a plateful of knowledge and experience in baking, but she found that she was lost when it came to the business side of her dream.
Stacey decided to reach out to the Onondaga Small Business Development Center (SBDC) for assistance on how to get started with her start-up in 2017. “I really didn’t have an idea where to begin when starting a business” Stacey recalls. “As a new business with tight capitol, having free resources that could help guide me in the right direction was an amazing opportunity.”
From not knowing where to begin in 2017, to now in early 2019, Stacey’s experience and enthusiasm has led her business to grow rapidly. The Cake Shop now has a brick and mortar located in beautiful Skaneateles, New York.
The Cake Shop is a studio that offers custom orders by appointment only. Stacey Lorraine creates wedding cakes, custom cakes, and a small variety of bite sized treats for all occasions to the Central New York area. Everything is made from scratch in house and with locally sourced ingredients when possible.
Stacey Lorraine is a talented small business owner who took the time and patience to learn the business side of her business, to make her dreams come true. She takes that same time and patience to give every one of her client's orders the care and attention it deserves, making every client’s dessert dreams come true too!
Article published in the BJNN on May 27th, 2019
Article by Keyona Kelly, a certified business advisor at the Small Business Development Center located at Onondaga Community College. Contact her at firstname.lastname@example.org