Customers in Central New York are looking for the products & services you offer–and they’re looking online. That's why SCORE Syracuse and Onondaga SBDC are teaming up with Google to help you GET ONLINE AND GROW SALES with two workshops designed for you!
Google speaker RANDI PENFIL will present these topics in a a dynamic, interactive setting:
1) Reach Customers Online with Google
Learn how customers find your business online and how to promote your online presence using search engine optimization (SEO) and online advertising. We’ll also introduce tools that will help you run your business online, including Google Analytics and Trends.
2) Get Found with Google Search & Maps
Explore Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your listing, and take advantage of a free website.
In this session we'll show you how to:
Small businesses are nearly 3x as likely to reach more customers and new markets when they fully adopt digital tools. Yet, less than 1 in 5 small businesses in New York have a listing on a search engine. This workshop will help you beat the odds!
Randi Penfil - official speaker for Google's Get Your Business Online program - has more than 20 years of experience helping small businesses and nonprofits improve their digital marketing.
As a professional speaker and trainer, Randi has helped thousands of small businesses and entrepreneurs. Before joining the Google team Randi educated and trained SMBs for Constant Contact as the Mid-Atlantic Regional Development Director. She brings enthusiasm and experience to every workshop and conversation about digital marketing.
Her passion is helping small businesses take control of their digital footprint.