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The Onondaga Small Business Development Center (SBDC) provides confidential, high-quality business consulting, at no cost, to both start-up and existing businesses in Cayuga, Cortland, Madison, Onondaga, Oswego, and Seneca counties.
Onondaga SBDC Client Story of the Month
The ABC's of STEM
The ABC’s of STEM (Science, Technology, Engineering and Mathematics) is a labor of love for Karyn Burns-Gerling; a mother of three, incredibly hard working, and an inspiration to all who meet her. She began working on this business venture when she was expecting her children. Burns-Gerling would make posters called the ABC’s of wherever she imagined they would one day visit (the ABC’s of Cape Cod or the ABC’s of Nantucket).
Years later, when she went through her divorce, she decided it was time to sell these posters. Burns-Gerling stated, “While I originally did the artwork as gifts for my three children, I found myself a few years later in the midst of a big life change looking for something to occupy my time. With those struggles and trying to find my footing, I was wisely advised to find a SMART goal. With some help from one of my MACNY (Manufacturers Association of Central New York) members, I printed out a handful of copies of the poster I created for my son and tried to sell them to stores. In my first try, I sold one hundred prints. From there my goals got loftier, and about a year later I found myself with new lines, new accounts, and even some collegiate licenses.” Pretty soon she was selling these pieces to New England gift shops and some of the collegiate campus bookstores.