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Client Success Story of the Month

Eva's European Sweets

Eva Zaczynski had absolutely no experience running a restaurant when she first opened Eva’s European Sweets in in 1997.  She picked a red brick building on Milton Avenue, just west of Syracuse, because she could afford the rent.  As word got out in those pre-internet days, the staff kept written directions by the phone to help lost diners when they called.

She figured if she could make it one year, she'd make it two. And if she could make it two years, she'd survive for five.  She did.

As of July 2018, Eva Zaczynski has been in business for 21 years.  It is truly a family business as both her son and daughter have helped her in the business since they were very young.
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Monthly BJNN Small Business Article

Cooperatives:
A Trip To The Market
Together

Marketing is ideally suited for cooperative implementation among small businesses. Cost and time required are the two most obvious reasons that might make it harder for business owners to perform, hire, or contract for these tasks individually.

In fact, the U.S. Small Business Administration reports, according to a study by Marketo, that only 56 percent of small businesses (with fewer than 50 employees) have a marketing plan.
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