Combining “the rich heritage of cooperatives with the promise of 21st century technologies, free from monopoly, exploitation, and surveillance,” is the definition of platform cooperatives as presented in the 2017 edited compilation, “Ours to Hack and to Own: The Rise of Platform Cooperativism, A New Vision for the Future of Work and a Fairer Internet.”
You may not be readily clear on what a platform-technology business is, but you have almost certainly been a consumer of one or more of these businesses, and maybe even a provider.
Marketing is ideally suited for cooperative implementation among small businesses. Cost and time required are the two most obvious reasons that might make it harder for business owners to perform, hire, or contract for these tasks individually.
In fact, the U.S. Small Business Administration reports, according to a study by Marketo, that only 56 percent of small businesses (with fewer than 50 employees) have a marketing plan.
Democratically owned and operated businesses are still a relatively little understood segment of the economy in Central New York.
But with initiatives underway statewide, the potential for employee-owned enterprises (EOEs) to bloom shows promise. This is considered an approach that can help control the “widening wealth gap, and displacement of people from neighborhoods,” according to the Cooperative Growth Ecosystem report published by Citi Community Development — a Citigroup companies initiative for achieving financial inclusion and economic empowerment.
Here’s a summary of two of the most promising developments in the burgeoning cooperative ecosystem surrounding us.
Onondaga Small Business Development Center. Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.